Achievements and career

Founding and leading from scratch

I founded and led my own company for 10 years, overseeing its entire creation, growth, and consolidation process. This included defining the business model and brand, as well as daily operations, marketing, and team management.

This experience allowed me to develop a comprehensive business vision and a deep understanding of what it means to lead with limited resources, make strategic decisions, and sustain a project over time.

Key achievements:

• Cross-functional leadership in strategy, marketing, sales, and operations

• Expansion into multiple sales channels

• Development and execution of marketing plans for a decade

• Development of strategic alliances with public and private organizations, including clusters and chambers of commerce

• Successful sale of the entire business model

Founder & CEO

Me Late Chocolate (2009–2019)

3 20

600+

B2B Partnerships

Growth of the work team

10.000+

Social media followers

As an innovative proposal in the city, with a solid business model and a differentiated value proposition, the brand positioned itself strongly and permanently attracted local and national media.

Me Late Chocolate in the media...

Strategy, marketing and customer management

After my time as an entrepreneur, I continued my professional career in digital marketing agencies, supporting companies in their commercial and strategic growth.

I managed key accounts, developed business proposals, and coordinated interdisciplinary teams, always focusing on building trust and achieving sustainable results.

Key achievements:

• Strategic account management with direct impact on sales

• Identification of growth and expansion opportunities

• Development of business proposals and strategic briefs

• Market, audience, and competitor research

• Strengthening long-term client relationships

120%

300%

Digital audience growth

Annual sales target achievement

Account Manager

The Ideas Factory | Julius 2 Grow (2016–2020)

3

Consecutive years of main customer contract renewal

Main campaigns managed

The strategic management of one of the agency's key clients led to the design and successful execution of multiple digital campaigns, strengthening their social media presence, growing their community by 300%, and exceeding annual sales records for two consecutive years.

These are videos of some of the campaigns I managed and coordinated for this client.

Project management in international contexts

As a Senior Project Manager, I led digital projects for HubSpot partners in the United States, the United Kingdom, and Canada, coordinating remote and multicultural teams.

My role combined planning, communication, quality assurance, and client relations, ensuring consistent deliverables aligned with business objectives.

Key achievements:

• End-to-end management of international projects

• Coordination of teams distributed across multiple countries

• Consistent achievement of KPIs for time, quality, and satisfaction

• Identification of opportunities for improvement and growth

• Mentoring of junior and mid-level project managers

98%

30+

International clients managed

Average performance in projects (Time and quality)

Senior Project Manager

On The Fuze (2020–2022)

12

Mentorships to junior and mid-level PMs

Customer experience and team leadership

I was initially hired as a Senior Project Manager and later promoted to design and lead the Customer Experience Department.

I built processes, documentation, and methodologies that allowed us to scale the service without sacrificing personalized attention or quality, leading an international team and managing strategic relationships with partners and clients.

Key achievements:

• Created the Customer Experience Department from scratch

• Grew the team by 150% over two years

• Managed over 130 international clients

• International operations in the US, UK, and Canada

• Designed onboarding, follow-up, and feedback processes

• Provided ongoing leadership and support to the team

90%

3 6

Average customer lifetime (LTV)

Monthly retention rate

Client Experience Manager & Team Lead

On The Fuze (2022–2025)

90%

Satisfaction rate (NPS)

Other things I'm proud of

Beyond my professional career, some experiences reflect my values ​​and how I choose to contribute through my work.

• Social volunteering – Soñar Despierto: I coordinated educational and social projects for vulnerable children in Medellín.

• Freelance Consulting: I provided targeted support to small businesses and projects in strategy, communication, and organization during growth or change phases.

• B Leader – B Lab Spain: I received training in B Corp standards, impact, and sustainability applied to business strategy.

• Revibe: I created a purpose-driven project focused on sustainability, regeneration, and business model transformation.

• University teaching – Universidad EAFIT: Professor of marketing, negotiation, and international business for several years.